A Guide to Kit Advertising

Information for Players, Clubs and Match Officials

The FA has created a practical guide which we hope will provide clubs with the ability to understand and apply the formal regulations in relation to advertising on the clothing of players, club and match officials. This can be downloaded from the resources section below

This guide includes imagery depicting how the regulations should be followed in order that clubs interpret and apply them correctly.

In addition, in order to help clubs maximise the space for advertising and sponsors, we have included practical examples of how The FA would measure sponsors advertising on football shirts.

We would encourage clubs and clothing manufacturers to seek feedback at the earliest possible time in relation to designs and advertising from The FA and their specific competition.

For any further clarification on the contents of the document below or matters relating to it, please contact Sue Ball, Football Services Division, 0844 980 8200 Ext 4619.