Today UEFA and The FA have announced Gillette Venus, leading female shave care brand in the UK, as the latest national sponsor of UEFA Women’s EURO 2022, joining existing partners The LEGO Group, LinkedIn, Pandora and Starling Bank. The tournament, which is due to be the biggest European women’s sporting event in history, will be hosted in England this summer from 6-31 July.
As a national sponsor of UEFA Women’s EURO 2022, Gillette Venus will champion skinclusivity with the campaign ‘Move Your Skin’ that aims to normalise what real skin looks like when women play sport.
Venus’s activations will look to rewrite the rules and make the considered ‘flaws’ beautiful through powerful sports imagery and partner with organisations aligned with redefining what real skin looks like in order to increase a woman’s confidence and willingness to participate in sport.
Guy-Laurent Epstein, Director of Marketing at UEFA, said: “Having a brand such as Venus join the list of UEFA Women’s Euro 2022 commercial partners is really positive news. It acts as further proof of the value that major brands see in engaging with UEFA women’s football competitions. We look forward with great interest to see how they will activate this partnership during what promises to be an exceptional tournament”.
Callum Wood, Brand Director, Shave Care UK/I, said: “As a champion of women feeling confident in their skin, Venus is proud to be partnering with the UEFA Women’s Euros 2022 as its official shave care partner. The women’s game is still underrepresented and through the partnership, Venus hopes to inspire more women and girls into football, aligning perfectly with the brand’s ongoing commitment for empowering women to continue re-writing the rules in all aspects of their lives.”
The announcement comes on the same day tournament organisers are celebrating 100 Days To Go until the tournament with General Sale ticketing launch. Join in the action and share your stories using @InspiredByEngland2022 and #WEURO2022.
