Our partners

New partnership with Dettol to help reinforce good hygiene across the game

Dettol to become the official hygiene partner of the England men's and women’s senior teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park

Wednesday 24 Feb 2021
We are partnering with Dettol to help reinforce best practice hygiene protocols

Good hygiene practices have never been more important to football given the current pandemic.

We are therefore partnering with Dettol to help reinforce best practice hygiene protocols at every level, from grassroot to elite.

In a recent survey, over 90 per cent of English grassroots football clubs identified cleaning and disinfection as a priority and Dettol will work with The FA to provide expert hygiene guidance that can be easily implemented across every level of the game.

Over 17,000 grassroots clubs – and the 1.4million players who participate in affiliated football – will also be given access to educational materials and to a wide range of Dettol’s hygiene products, some of which are proven to kill 99.9 per cent of bacteria and Coronavirus (SARS-CoV-2 virus).

Dettol will also work closely with the Wembley Stadium team to explore new cleaning protocols using their products to support the return of fans to fixtures underneath the iconic arch. 

The leading disinfection brand in the UK will introduce similar practices to the home of England's national teams at St. George’s Park, to support hygiene measures for the nation’s male and female elite footballers.

Kathryn Swarbrick, our commercial and marketing director, said: “We're delighted to be partnering with a major hygiene brand in Dettol who, like The FA, is committed to developing world-leading practices. 

“It's more important than ever before to ensure that football has all the necessary measures in place to help protect all participants and supporters. This new partnership will give us added reassurance as we look ahead to the complete return of our much-loved sport. 

“As a not-for-profit organisation, we are indebted to our commercial partners for allowing us to continue to invest into the game, particularly during this challenging period.” 

Susan Egstrand, Reckitt Benckiser’s regional general manager northern Europe; UK & Ireland, added: “We’re excited to offer our hygiene knowledge and support to the FA and the wider football family. 

"Whether it’s fans eagerly anticipating a return to watching England play live at Wembley or players at all levels, our goal is to provide the football community with simple and effective hygiene routines when they enjoy the game they love.

This new partnership with The FA builds on Dettol’s sports hygiene credentials, following the tie-up with Cricket Australia announced last year. The number-one disinfection brand in the UK also helps protect London underground commuters thanks to its association with TfL.

Dettol’s football campaign will kick-off ahead of the Three Lions' first international fixture of 2021 against San Marino on Thursday 25 March at Wembley Stadium connected by EE. The grassroots campaign will start when clubs in England return to playing matches.

By Communications department