"A pivotal moment in our work to grow women’s and girls’ football in England came in May last year.
I was walking up a busy Wembley Way on my way to the SSE Women’s FA Cup Final between Arsenal and Chelsea. I saw a whole family – mum, dad, children and grandparents – taking a selfie, with the world-famous Wembley Stadium in the background.
If you pick apart the elements of that moment, it touches on so many positive things we are working every day to achieve.Read the Gameplan for Growth year two report
For example, encouraging families across generations to watch women’s football – sharing memorable experiences and having fun in the process.
Hopefully, the daughter in the family will have been inspired to sign up to SSE Wildcats.
There’s nothing to stop her mum playing the game, becoming a coach or a referee or volunteering at her daughter’s club – playing her own part in helping the game develop.
And the moment was captured on a mobile device which no doubt found its way onto social media – spreading awareness of the game.
Once inside the stadium, the family will have been inspired by some wonderful role models – players, match officials and coaches.Read the Gameplan for Growth year two report
With the opportunities we are now providing young girls to play the game, and with a fully-professional FA Women’s Super League, it means the girls among the record 45,423 crowd that day can genuinely aspire to a career as a full-time professional player.
They can develop through our talent pathway and who knows, one day play in a FIFA Women’s World Cup, as our Lionesses will do this summer.
Or they can purely play for fun and make new friends.
We want women and girls from all over the country, from whatever background, to play, coach, referee and sit in boardrooms.
This means not only providing these opportunities, but communicating them positively and highlighting all the benefits – professional and personal – which our national game can bring.
We still have much to do, but no-one can deny that solid foundations are in place".