UEFA Euro 2020 branding launched at City Hall in London

Wednesday 21 Sep 2016
FA Chairman Greg Clarke at the UEFA Euro 2020 launch, along with UEFA president Aleksander Ceferin and Mayor of London Sadiq Khan

FA Chairman Greg Clarke joined newly-elected UEFA president Aleksander Ceferin and the Mayor of London, Sadiq Khan, at City Hall on Wednesday to formally launch UEFA Euro 2020, which culminates with its semi-finals and final taking place in England.

The 2020 UEFA European Championship will mark the 60th anniversary of the competition. This historic edition will feature matches hosted in 13 countries across Europe, with the semi-finals and final staged at Wembley Stadium in London in July 2020.

Wednesday's event took place in the shadow of Tower Bridge, which takes centre stage in the London host city logo. The bridge, as a universal symbol of connection and unity, inspired the logo for the UEFA Euro 2020 brand, which features the Henri Delaunay Cup at the centre, surrounded by celebrating fans. The tournament logo connects the bridges of all 13 host cities.

FA Chairman Clarke said: “This is an innovative move for European football and we are extremely proud at The FA to have such a prominent role in the staging of the 2020 UEFA European Championship, particularly given the unique format.

“With the tournament taking in some of the continent’s finest cities, the fact we were chosen to stage the semi-finals and final at Wembley Stadium is a great statement about English football’s positive standing.

“We recognise the significance of UEFA’s choice and pledge to do all we can to live up to the rich history and tradition of this wonderful competition in its 60th year.”


London's Euro 2020 host city logo


UEFA president Ceferin said that London would be a fitting place for the climax to the tournament, adding: “24 years after Euro '96, football will once again return to its mythical cradle.

“It is clear that London, and Wembley, will bring outstanding organisational expertise to this event. I am sure that supporters, visitors and guests will flock to this distinguished city to experience a remarkable week of football and festivities that will bring the tournament to a fittingly momentous climax.

“There is great pleasure in being able to bring Euro 2020 to so many countries and cities, to see football acting as a bridge between nations, and to carry the competition closer to the fans, who are the essential lifeblood of the game.”

Mayor Khan said: “As a football fan I am really excited about welcoming some of the world’s best players to London and to Wembley Stadium. Hosting the final stages of UEFA EURO 2020 will further reinforce our city’s leading position as the sporting capital of the world.

“It shows that London is open to the world’s greatest talent and welcoming to sports fans from all over Europe.”

By FA Staff