A host of stars have joined an array of footballers in a video to encourage people to check their breasts regularly – launched today by Breast Cancer Care and The FA.
Footballers showing off their skills include Wayne Rooney, Theo Walcott, Gary Cahill, Lianne Sanderson, Karen Carney and Laura Bassett.
Celebrity cameos come from Geri Halliwell, football legend Sir Geoff Hurst, Frank Skinner, Mathew Horne, Vanessa Feltz and Kimberly Wyatt.
The 90-second film shows footballers, celebrities and members of the public passing a football to each other and encouraging viewers to “Know ‘em. Check ‘em. Love your breasts and #PassItOn.”
Breast Cancer Care and The FA are working in partnership to launch the ‘Pass It On’ campaign to help make the nation aware of the signs and symptoms of breast cancer as early diagnosis can save lives.
Wayne Rooney said: “It was great fun for me and the others to film some tricks for the ‘Pass It On’ video. Breast cancer affects everyone, even men, so The FA has teamed up with Breast Cancer Care to encourage everyone to check their breasts regularly. To find out what changes to look out for go to the Breast Cancer Care website.”
Geri Halliwell, Breast Cancer Care’s Patron of 10 years, said: “I am proud to be part of the ‘Pass It On’ video, I hope people share it with their loved ones so that we all get into the habit of checking our breasts for any unusual changes.”
Samia al Qadhi, chief executive at Breast Cancer Care, said: “Every 10 minutes someone is diagnosed with breast cancer. We know that an earlier diagnosis of breast cancer can mean simpler and more effective treatment.
“So we’re delighted our partnership with The FA, is helping us to reach more men and the women they love, with this potentially life-saving information.
“It’s vital that women, and men, of all ages get to know their body by looking at and feeling their breast/chest area regularly. Then if they find any unusual changes to go and see their GP.”
The Official Charity Partnership between Breast Cancer Care and The FA will also fund a new Breast Awareness Roadshow across England in September.
The Roadshow will see vital breast health information and support services reaching out to communities with lower levels of breast awareness.