Asian inclusion

Asian participants feature in FA content series: Football & Me

We have released a content series highlighting positive stories from Asian participants across the game, with the aim of inspiring people within Asian communities to play a bigger part in English football on and off the pitch.
Titled Football & Me, the video series has proven to be a very successful campaign, featuring players, coaches and match officials of Asian heritage discussing their inspirational journeys to date. 

The campaign follows the release of our Asian inclusion strategy, Bringing Opportunities to Communities. Launched in 2019, the strategy aims to ensure more people from Asian communities are part of English football both on and off the pitch, focusing on five pillars: The FA and its culture; pathways; grassroots football; Asian women and girls; and community engagement.

The videos, many of which also feature England Senior Men’s manager Gareth Southgate, can be found below:


Episode one: featuring Maz Pacheco and Yan Dhanda 

Episode two: featuring Hamza Choudhury and Zidane Iqbal 

Episode three: featuring Layla Banaras 

Episode four: featuring Azeem Amir 

Episode five: featuring Sabrina Dale and Riteesh Mishra

Episode six: Featuring former referee Jarnail Singh and his sons Sunny and Bhups Gill, who are current match officials


Episode one: Featuring Mariam Mahmood and Kira Rai 

Episode two: Featuring Bukayo Saka, Kam Kandola and Maz Kouhyar

Episode three: Featuring Alicia Tang and Ritan Mehta

Episode four: Featuring Yasmin Saeed and Irfan Kawri

Episode five: Featuring Mick Singh and Humayun Islam


  Season 1  Season 2 
Director/Producer  Rubika Shah & Ed Gibbs (Smoking Bear Productions)  Rubika Shah & Ed Gibbs (Smoking Bear Productions) 
FA Executive Producer  Dal Singh Darroch  Dal Singh Darroch 
Interviews  BritAsia TV & Rubika Shah Rubika Shah 
Music  Universal Music, Sukh Knight  Universal Music, Makh 
Clubs  West Ham United, Swansea City, Manchester United, Leicester City, Birmingham City Women, Sporting Khalsa, Charlton Athletic  Derby County FC, West Bromwich Albion FC, Your City FC, Wolverhampton Wanderers FC, Burnley FC 
Participants: Players  Asmita Ale [Aston Villa Women], Mal Benning [Port Vale], Jimmy Carter [ex-Liverpool and Arsenal], Simran Jhamat [Bristol City Women], Rosie Kmita [Watford Women], Adil Nabi [OFI Crete]  Kira Rai [Derby County], Mariam Mahmood [West Bromwich Albion], Kam Kandola [Wolverhampton Wanderers FC], Maz Kouhyar [York City FC] 
Research participants: off pitch  Rupinder Bains [FA Board], Paul Elliott [FA Inclusion Advisory Board Chair], Dr Aisha Ahmed, Jas Bains, Jas Batt, Shafique Govani, Yashmin Harun, Arun Kang, Dr Dan Kilvington, Alan Lau, Kalam Mooniaruck [West Ham United], Dr Aarti Ratna, Chris Ramsey [QPR], Riz Rehman, Yousuf Sajjad [Arsenal FC], Robina Shah, Manisha Tailor [QPR]
Ritan Mehta & Alicia Tang [England Lionesses medical team], Yasmin Saeed [Referee], Irfan Kawri [Coach], Amar England Supporters Club, Apna England Supporters Club 
A special thank you to  England Senior Men’s Manager Gareth Southgate and England Senior Women’s players Nikita Parris and Demi Stokes  England Senior Men’s Player Bukayo Saka and England Senior Women’s player Demi Stokes 


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