Continental Tyres has been announced as the latest major supporter to join forces with St. George’s Park.
Already a leading sponsor within the football industry both in England and around the world, Continental have agreed a four-year deal with St. George’s Park which sees them join Nike, BT and Hilton as other leading organisations in partnership with The Football Association’s £105 million facility.
The new partnership will see Continental Tyres become an ‘Official Supporting Partner’ of St. George’s Park. With a focus on preparation for driving performance, the Continental presence at the National Football Centre will include a 60-metre indoor ‘high performance’ running track, a goalkeeping ‘stopping zone’ and a bespoke ContiWarmUp area to enable all players to prepare before a game or training session.
Another element of the deal with St. George’s Park will be the joint development of the soon to be revealed online football coaching area. Sitting in the ‘My Football’ section of the TheFA.com, this dedicated resource is designed to help deliver more effective warm up activities that can be tailored to players of all ages and abilities.
Holly Glover, Commercial Manager at St. George’s Park, said: “The new deal with Continental is a hugely significant one for St. George’s Park. As a world leading brand, they bring with them a wealth of expertise and knowledge from having worked in football for many years on a global level, and we’re hugely excited about what the partnership can achieve over the next four years.”
Laura Hardy, Sponsorship Manager at Continental, said: “Our partnership with St. George’s Park is very exciting. The facility is a real investment in the future of football in England, and supporting that is really core to our values. We are committed to all levels of football from grassroots to elite and St. George’s Park typifies this for us.”
Read more about Continental Tyres' sponsorship of football on their dedicated website www.contisoccerworld.co.uk