Subs and fundraisers bring in much-needed income to meet the costly job of running a football club, but signing a sponsor could really help your bottom line. Get your tactics spot on and you could net your club a good investment.
1. You’ll need to work out what you have to sell, what your winning assets are. A local company will want to know what’s in it for them and what they get in return for their money.
2. Work out your sales pitch. Write a presentation or proposal to take to local companies. You’ll need to tell them all about your club, your future plans and what they would get in return for their money.
3. Draw up a target list containing the companies you will ask for sponsorship. You should draw upon your members to help identify small to medium-sized local companies, or perhaps there are some in the local vicinity.
4. You’ll need to discuss how much sponsorship money you want to charge - 'the fee'. This should be in proportion to what you have to sell, what you will use the money for and what the company can afford.
5. Finally, you’ll need to sign a contract giving both you and the sponsor comfort that you will both deliver on your promises.