The Bobby Moore Fund will benefit from England v Brazil match
The Bobby Moore Fund will showcase an emotional tribute to England’s World Cup-winning captain tonight at Wembley Stadium.
West Ham and Three Lions legend Moore died of bowel cancer at just 51 years of age in 1993 and this month marks 20 years since his death.
It also marks 20 years since Stephanie Moore MBE set up the Bobby Moore Fund in his memory.
And, as part of The FA’s 150th anniversary, English football’s governing body is lending its support to the charity.
This evening’s match between England and Brazil will see fans urged to join in a text-to-donate campaign called ‘Make Bobby Proud’.
It aims to raise awareness of bowel cancer and to encourage people to fundraise for continued research into the disease.
Bowel cancer is the second most common cause of cancer death and claims 43 lives in the UK every day.
However, if diagnosed at the earliest stage, more than 90 per cent of people will survive.
To date, the Bobby Moore Fund has raised £18.8million for dedicated bowel cancer research and the chances of dying from the disease have fallen by 30 per cent since the Bobby Moore Fund was set up.
However, more research is needed to save even more lives and this year’s support from the FA will go a long way to help continue vital research.
You can help to ‘Make Bobby Proud’ by texting Hero065 to 70070 to donate £5 to the Bobby Moore Fund.
Find out about other ways to show your support at www.bobbymoorefund.org, on Facebook www.facebook.com/officialbobbymoorefund and on Twitter on #MakeBobbyProud.
And if you’re not going to the match tonight, you can still view the video for the ‘Make Bobby Proud’ campaign below.