The FA's Management Team, working together with The FA Board, Council and staff, aims to deliver an effective and professional organisation for the greater good of English football. The FA consists of a permanent staff, predominantly based at its headquarters at Wembley Stadium.
Senior Management Team
General Secretary of The FA Group
Before joining The FA in 2003 as Finance Director, Alex worked for the global accountancy firm PricewaterhouseCoopers, specialising in business improvement and corporate turnaround.
In 2006 he was appointed Wembley Stadium’s Managing Director, overseeing all areas of the new stadium’s operations. Following a successful two years in the role, Alex became The FA’s Chief Operating Officer in July 2008. As well as responsibility for the delivery of all corporate services across The FA Group structure, including finance, he was a leading figure in the development of The FA’s St George’s Park National Football Centre development.
In 2010, Alex took up his current post of The FA Group General Secretary and is the leading executive officer for The FA and all subsidiary companies in the FA Group.
Director of Football Governance and Regulation
In March 2009, Darren joined The FA as Director of Football Governance and Regulation, a position that has allowed him to pursue his interests in sport and law.
Drawing from his experience in previous roles including a leading specialist law firm and as a legal counsel at the International Rugby Board, where he oversaw all legal work associated with the 2003 and 2007 World Cups, he has been able to build strong relationships with the international sporting family.
Darren’s role in The FA covers a range of areas within Football Governance and Regulation including discipline, anti-doping, integrity, equality and child protection, financial regulation and regulatory matters. He is currently the co-chair of the European Union Expert Group on Good Governance.
Managing Director of Club England and Group Communications Director
Adrian joined The FA press office in 1997 following a career at ICI’s company newspaper - C&P News - and Middlesbrough Football Club’s media and publications team. Appointed Director of Communications in 2004, Adrian became responsible for all PR and media relations across The FA business. He worked closely with the England team on four World Cup tours and three European Championships, before taking up the position of FA Club England Managing Director in 2010.
Overseeing operations for all 24 England teams, Adrian is also a member of the Club England management board, which is responsible for the strategic management and day-to-day business decisions of the Club England structure.
In addition to his roles in Club England and communications role, Adrian was appointed The FA’s Senior Executive on the 150th anniversary project, overseeing strategy covering written, digital and social media outlets throughout 2013.
Sir Trevor Brooking CBE
Director of Football Development
Sir Trevor signed for West Ham United as a professional in 1966, remaining at the club until retiring in 1984. He made 635 appearances, scored 102 goals and won The FA Cup with the club in 1975 and 1980. He played 47 times for England, scoring five goals and featuring in the 1980 European Championship and 1982 World Cup.
Trevor has been particularly well known for his match commentating and summarising for the BBC. He retired as Chairman of Sport England in October 2002 and was a Director of West Ham United before joining The FA as Director of Football Development in January 2004, where his responsibilities centre around player and coach development and includes FA National and Regional Coaches, The FA Tesco Skills Programme, all England Development Squads and FA Learning, The FA’s educational arm.
Director of Football Services
Jonathan leads The FA’s Football Services Division, which comprises the National Game, Professional Game and Corporate Affairs departments. Before joining The FA in September 2004 as Director of Governance, Jonathan was secretary and legal officer at the RFU. He previously held positions at sports management company IMG and international law firm Baker & McKenzie.
As director of football services, Jonathan heads the division and its responsibilities. These include The National Game Strategy, the National League System, The FA Women’s Super League, the Respect Programme, FA Competitions administration, refereeing, league sanctions, player registrations and public and corporate affairs.
Jonathan is one of The FA’s two nominated trustees on the Football Foundation and The FA’s director on Professional Game Match Officials. He is also a trustee on the Football League trust, which focuses on youth development and community activity in Football League clubs.
Managing Director of St George’s Park
Julie joined The FA as Managing Director of St George’s Park in March 2012 and is responsible for all operational aspects of the National Football Centre including its hotels, coach and football education, medical facilities,and sports and commercial activity.
She previously worked as an operations director for Northern Racing Limited, with responsibility for the delivery of the company’s business plan across ten UK racecourses. She was also the project lead on the successful development of Ffos Las racecourse, which opened in 2009.
Prior to her career in sport, Julie held senior marketing positions in the leisure sector at British Airways, Whitbread, Allied Domecq Restaurant and Bars, Carlsberg, Tetley and Thwaites.
Group Legal Director and Company Secretary
Alistair joined The FA in 2004 from Bird & Bird solicitors. Appointed Head Of Legal, he was later chosen to become the organisation’s first Group Legal Director when The FA and Wembley Stadium amalgamated in 2009.
His team oversee all non-football governance and football regulatory legal matters across The FA and its subsidiary companies. He is the executive lead at St George’s Park and holds the position of company secretary, overseeing the corporate governance issues of The FA Group and Council.
Managing Director Wembley National Stadium Limited (WNSL)
Roger was appointed Managing Director of WNSL in July 2009. He was previously Acting MD since August 2008 in which time the stadium has hosted over 30 major live events including England football internationals, The FA Cup Final, a whole host of rock and pop concerts - such as Oasis, Madonna and Take That - the Race of Champions and the NFL.
Roger has spent over a decade working at the stadium after being appointed as Wembley Finance Director in February 1999. Before this, Maslin was Financial Controller and Director of major breweries including Courage, Guinness and whisky giants United Distillers.
Group HR Director
Mel is the Group Human Resources Director and joined The FA in 2007. Mel has over 28 years HR experience covering all the key HR generalist activities, with particular experience in managing change, restructuring and employee engagement.
She has worked across many different sectors which include sport, retail hospitality and the public sector. Mel is the HR Project Sponsor on St. George’s Park.
Group Commercial Director
Stuart has worked in sports rights and marketing for the whole of his career having also worked at Sports Internet Group, Clubcall and Sky Sports before The FA.
He started his time at The FA in 2004 as Head of Broadcast and was appointed The FA Group’s Commercial Director in July 2011, having assumed the role of Acting Group Commercial Director a year earlier. During his time here he has been involved in billions of pounds worth of sponsorship and broadcast deals and also helped steer the association through the rise – and fall – of Setanta.
But behind the sharp suits and business lunches Stuart is a family man at heart. He and his wife Siobhan their four children lead a quiet village life out in the Cotswolds. Stuart recently helped raise £20k for local charities by cycling from Paris to Sapperton.
Extended Management Team
Director of Football Development Education and Operations
Following a successful career with AVC Media Enterprises and a media officer role at the European Championships, Danielle joined The FA in 2001 as an assistant technical co-ordinator. A prominent figure in the area of football development, she brought The FA Learning brand to fruition and assumed the role of Head Of FA Learning in 2005.
After five years at the helm of football development, Danielle was seconded to play a leadership role in turning the vision of St George’s Park into a reality and in 2013 became Director Of Football Development Education and Operations. Based at St George’s Park, she works closely with the coaching and medical teams and has a range of strategic, operational, financial and management responsibilities within the football development division.
Director of Club England Team Operations
Michelle joined The FA in 1985 working in an administrative role in The FA’s Coaching Department. In 1987 she became PA to Sir Bobby Robson before being appointed as the England Senior Team Administrator in 1992. She has been responsible for the England Senior Team operational arrangements since this time and has worked with nine permanent and three temporary England Managers during this period encompassing five FIFA World Cups and five UEFA European Championships.
Michelle was appointed Director of Club England Team Operations in 2010. This role involves overseeing the Club England Team Operations Department which provides operational support to all England representative teams, both men’s and women’s.
Head of Off-Field Football Regulation
Jenni joined The FA in 2003 from the Standards Board for England. As Head of Off-Field Football Regulation she leads a team responsible for matters including The FA’s Anti-Doping Programme, off and on-field discrimination issues, media comments and social media misconduct, providing investigatory support to the Equality and Child Protection team and any other off-field regulatory issues.
Since joining The FA, Jenni has played a key role in the complete revision of the Anti-Doping Regulations and the introduction of a sport-specific whereabouts regime for players and clubs. Jenni is a member of the UEFA Anti-Doping Committee and the UK Anti-Doping Independent Administrative Review Panel.
Head of Professional Game
Graham heads up the Professional Game Department of Football Services, reporting into Jonathan Hall. Since joining The FA in 1995, Graham has at various times had responsibility for FA Competitions, Registrations, Disciplinary, Players’ Agents and Refereeing. Graham is Company Secretary of the Professional Game Match Officials Ltd and has represented The FA at the Professional Football Negotiating and Consultative Committee since 1996.
Prior to joining The FA Graham spent eight years with The National Computing Centre selling IT services to the public and private sector.
England Women's National Coach
Hope was appointed as the first-ever full-time National Coach of the England Women’s team in June 1998. An experienced international with 66 caps for her country and 35 goals, she was the youngest-ever England Coach and the first female.
In 2002, Hope was awarded an OBE in the Queen’s birthday honours list and became the first woman to acquire the UEFA Pro Licence coaching award in 2003.
Hope led England to qualification for the FIFA Women's World Cup in China in 2007. After coming out of a group with Japan, Argentina and Germany - and being the only team to hold the eventual winners Germany to a draw - England reached the quarter finals where they lost out to USA. In 2009, Hope led the England Women's team to the Final of the European Championship for the first time since 1984.
Kelly Simmons MBE
Director of National Game and Women’s Football
Kelly oversees the National Game including children’s, grassroots and semi professional football. She is currently leading the development and implementation of The FA National Game Strategy, which will invest £200m into grassroots football over a four-year period.
A member of the UEFA Grassroots Panel and the FIFA Women’s Committee, Kelly’s hard work and determination was recognised in 2002 when she received an MBE for her services to football.
A figurehead for women’s football, she is responsible for the implementation of The FA’s ‘Game Changer’ which outlines plans for women’s football, including the development of the new semi professional FA Women’s Super League.
Director of Elite Development
Dan joined The FA in 2013 as Director of Elite Development. A Pro Licence holder, Dan has over 16 years of coaching experience, beginning his career in 1997 in the academy at Peterborough United. In 2001 he moved to Cambridge United taking up the position of head coach, working closely with the reserve and youth teams and the youth director.
West Bromwich Albion was Dan’s next destination in 2004, when he took up the role of Director of Youth and Academy Manager. In 2008, he was promoted to Technical Director with responsibility for the first team, player recruitment, academy and medical services.
Head of Corporate Affairs
Robert joined The FA Group in 2009 and as Group Head of Corporate Affairs has responsibility for public policy development, Government and political relations, international relations and Corporate Social Responsibility. A former political adviser to the Conservative Party, prior to joining The FA Robert worked as a corporate communications consultant to a range of clients including Microsoft, Diageo and Sky. An Accenture management consultant by training, Robert is an enthusiastic sportsman in his spare time.
Business Development Director
With over 25 years’ experience in live event and estate management, David joined The FA Group in September 2007 as Events Director following his active role in the planning, management and establishment of the new Wembley Stadium.
Building on his vast experience with Wembley London Limited and the London Marathon management team, he continued to climb the ranks becoming Group Events Director responsible for all aspects of events staged at Wembley, followed closely by his 2012 appointment to Business Development Director.
In his present role, David is responsible for negotiating with existing event owners to secure annual events, researching opportunities for new events and developing business opportunities. He has been instrumental in securing key events at Wembley Stadium such as the record breaking Take That concerts in 2011, the Champions League finals in 2011 and 2013 and the Olympic football fixtures in 2012.
Group Financial Controller
Simon joined The FA Group in July 2011 and leads the finance function which has a wide range of responsibilities including providing financial support to the business, monitoring and reporting the Group’s performance against strategic objectives, procurement, treasury operations and risk management.
He joined from Freesat, where as Finance Director, he was part of the management team that launched the free-to-air satellite platform in 2008. Prior to that, Simon was Group Finance Manager at Chrysalis Group and qualified as an Accountant with Andersen in 1999.
Director of Event Owner Delivery
Lindsey has held a range of positions since joining The FA in 1995. Her responsibilities have included overall event and ticket management for all FA and England matches, project management of all key football events including major tournaments, international matches, UEFA/FIFA bid co-ordination and the management of the main operational areas for all England teams.
Returning to Wembley after a six-month secondment to South Africa 2010, where she worked as head of events for the FIFA World Cup organising committee, Lindsey led the team responsible for delivering the hugely successful 2011 Champions League Final, a feat repeated in 2013.
Following the achievement of the Champions League in 2011, she became Associate Director of Event Owner Delivery making her responsible for the organisation of all event-related operations at Wembley Stadium. Her role was extended in 2013 to include the event safety and compliance team.