The FA's Management Team, working together with The FA Board, Council and staff, aims to deliver an effective and professional organisation for the greater good of English football. The FA consists of a permanent staff, predominantly based at its headquarters at Wembley Stadium.
Senior Management Team
Alex was appointed General Secretary of The FA Group in May 2010 as the leading executive officer for The FA and all the subsidiary companies in The FA Group. As The FA’s Chief Operating Officer from July 2008 to May 2010, he was responsible for the delivery of all Corporate Services across The FA Group structure, including finance. He was also the executive lead on the St. George’s Park development. As Managing Director of Wembley Stadium from December 2006 to July 2008, Alex was responsible for the delivery of the Stadium’s events and all areas of its day to day operation after ensuring a smooth handover from Stadium constructors Multiplex. Prior to joining The FA in 2003 as Finance Director, Alex qualified as a Chartered Accountant with PricewaterhouseCoopers specialising in business improvement and corporate turnaround assignments.
Note: The title of General Secretary is commonly used in football for the leading executive officer at national and international associations.
Director of Football Governance and Regulation
Darren joined The FA as Director of Football Governance and Regulation in March 2009. Building on a coaching and football background including signing for Chelsea as an associate schoolboy at 14, Darren has continued to pursue twin interests in sport and law. In private practice he became Head of Governance and Commercial at a leading specialist Sports Law practice before going on to become the first in-house Legal Counsel at the International Rugby Board (IRB) in Dublin. Whilst at the IRB Darren developed the world wide regulations of the sport and oversaw all legal work associated with the 2003 and 2007 Rugby World Cups. He also moved into a wider role in legislative affairs which included building strong relationships with the European and international sporting family. Darren now has responsibility for a wide range of matters within Football Governance and Regulation including discipline , anti-doping, integrity, equality and child protection, financial regulation, and on-field and off-field regulatory matters.
Managing Director of Club England and Group Communications Director
Appointed to the newly created role of FA Club England Managing Director in 2010. Adrian is responsible for team operations for all 24 England teams, from men's and women's seniors, all development team. This involves arranging fixtures, hotel, travel arrangements, medical staff and security. Additionally, with The FA Chairman, CEO and Director of Football Development, he is a member of the Club England Management Board (reporting to the main FA Board), responsible for the strategic management and daily liaison with all team coaching staff and day to day business decisions of the England structure. This has included being part of the group who appointed Roy Hodgson as England Manager and recently introduced a player code of conduct across all teams.
In addition to his Club England role, Adrian re-assumed responsibility for The FA Group Communications in 2011. This includes PR and Media relations across the business - including Wembley, St George's Park, FA Competitions, National Game, Women's football, England teams and Governance/Regulation.
Additionally he is The FA's senior executive on the 150th Anniversary project management, responsible for social and digital content strategy, media operations, and the englandfans /customer relations teams.
After training as a reporter on ICI's company newspaper C&P News in the late-80s, Adrian worked for Middlesbrough FC's media and publications team in the mid-90s before joining The FA as a press officer in 1997. He was appointed Director of Communications in 2004 and has worked with the England team at four World Cups and three European Championships.
At The FA he has worked closely with Roy Hodgson, Stuart Pearce, Fabio Capello, Steve McClaren, Sven-Goran Eriksson, Kevin Keegan, Howard Wilkinson, David Platt and Peter Taylor.
Sir Trevor Brooking CBE
Director of Football Development
Sir Trevor signed for West Ham United as a professional in 1966, remaining at the club until retiring in 1984. He made 635 appearances, scored 102 goals and won The FA Cup with the club in 1975 and 1980. He played 47 times for England, scoring five goals and featuring in the 1980 European Championship and 1982 World Cup. Trevor has been particularly well known for his match commentating and summarising for the BBC. He retired as Chairman of Sport England in October 2002 and was a Director of West Ham United before joining The FA as Director of Football Development in January 2004, where his responsibilities centre around player and coach development and includes FA National and Regional Coaches, The FA Tesco Skills Programme, all England Development Squads and FA Learning, The FA’s educational arm.
Group Chief Financial Officer
Mark is responsible for Corporate Services within The FA including Finance, HR, Legal and IT. Mark joined The FA in 2011 from the Lawn Tennis Association where his responsibilities included managing and overseeing all aspects of the LTA’s financial functions, corporate governance and risk management. He joined the LTA in 2009 from the O2 entertainment venue where he was initially Finance Director and then Managing Director of the venue for 12 months after its hugely successful opening. As Finance Director for AEG, Mark was a key member of the construction project team of the O2. He qualified as a Chartered Accountant with KPMG in 1996.
Director of Football Services
Jonathan heads up The FA’s Football Services Division which comprises the National Game, Professional Game and Corporate Affairs departments. The Football Services Division was set up to oversee all football administration matters in both the Professional Game and National Game under the guidance of The FA’s Professional Game Board and National Game Board respectively and to act as the primary contact with stakeholders across the game including internationally. The Division’s responsibilities include overseeing the National Game Strategy to drive participation in the grass roots, the National League System, The FA Women’s Super League, the Respect Programme, FA competition administration, refereeing, league sanctions, player registrations, liaison with UEFA on UEFA club competitions together with international relations (FIFA, UEFA and other national associations), public affairs and corporate affairs. Jonathan is one of The FA’s two nominated trustees on the Football Foundation and The FA’s director on PGMO – a joint venture with the Premier League and Football League which oversees officiating in the Professional Game. He is also a trustee on the Football League Trust which focuses on youth development and community activity in Football League clubs. Prior to joining The FA in September 2004 as its Director of Governance, Jonathan was Secretary and Legal Officer at the RFU after spells at the sports management company, IMG, and international law firm, Baker & McKenzie. Jonathan is legally qualified.
Managing Director, St. George’s Park
Julie joined The FA as Managing Director of St. George’s Park in March 2012 after leaving her post as Operations Director at Northern Racing, the horse racing and events operator.
Julie was responsible for the delivery of the business plan for ten racecourses across the UK, and was also Northern Racing’s project lead on the successful £40m development of Ffos Las Racecourse – opened in 2009 – the first turf racecourse to open in the UK for over 80 years.
Group Legal Director and Company Secretary
Alistair joined The FA in January 2004 from Bird & Bird solicitors. He was appointed as The FA’s Head of Legal in July 2004 and Company Secretary in November 2008. On the integration of The FA Group, Alistair was appointed as the organisation’s first Group Legal Director taking responsibility for all non regulatory legal matters across The FA and its subsidiary companies. The remit of the Group Legal team is broad covering all issues of corporate support (company law, finance, data protection, competition law, venue operations), commercial work (sponsorship, media, concerts and intellectual property), regulatory support and litigation. As Company Secretary, Alistair is responsible for overseeing the corporate governance issues of The FA Group and Council.
Alistair’s greatest piece of football memorabilia is a picture of him and Ray Clemence (The FA’s Head of National Teams) in oddly matching grey jumpers taken when Alistair was eight years old and he attended a football course which included meeting one of his Tottenham heroes.
Managing Director Wembley National Stadium Limited (WNSL)
Roger was appointed Managing Director of WNSL in July 2009. He was previously Acting MD since August 2008 in which time the stadium has hosted 33 major live events including England football internationals, The FA Cup Final, a whole host of rock and pop concerts - such as Oasis, Madonna and Take That - the Race of Champions and the NFL. Roger has spent over a decade working at the stadium after being appointed as Wembley Finance Director in February 1999. Before this Maslin was Financial Controller and Director of major breweries including Courage, Guinness and whisky giants United Distillers.
Group HR Director
Mel is the Group Human Resources Director and joined The FA in 2007. Mel has over 28 years HR experience covering all the key HR generalist activities, with particular experience in managing change, restructuring and employee engagement. She has worked across many different sectors which include sport, retail hospitality and the public sector. Mel is the HR Project Sponsor on St. George’s Park.
Group Commercial Director
Stuart has been Head of Broadcast at The FA since 2004 when he was recruited into the Commercial Division from Sky Sports. He was involved in the purchase of sports rights at Sky for four years, so a classic case of poacher turned gamekeeper. Stuart has worked in sports rights and marketing for the whole of his career having also worked at Sports Internet Group and Clubcall. Having assumed the role of acting Commercial Director, he was appointed to the role on a permanent basis in July 2011.
Extended Management Team
Associate Director of Football Operations
Danielle started her professional career in football immediately after university where she worked for The FA at Villa Park as a volunteer in the Media Centre during Euro 96. She then spent five years working as Head of Sports at production company, AVC Media Enterprises in Aberdeen developing educational and technical videos and DVDs for UEFA, FIFA, The FA and the SFA. In 2001 she returned to England to take up the position of Assistant Technical Co-ordinator at The FA before developing The FA Learning brand and taking over the Head of Department role in 2005. She joined the Board of FA Learning Ltd in 2007. During her time in football, Danielle has also been seconded to UEFA and FIFA to work on tournaments. She worked alongside the Technical Study Group at the Women’s World Cup in 1999 and as a Media Officer at Euro 2000 and Euro 2004.
Director of Club England Team Operations
Michelle joined The FA in 1985 working in an administrative role in The FA’s Coaching Department. In 1987 she became PA to Sir Bobby Robson before being appointed as the England Senior Team Administrator in 1992. She has been responsible for the England Senior Team operational arrangements since this time and has worked with nine permanent and three temporary England Managers during this period encompassing five FIFA World Cups and five UEFA European Championships. Michelle was appointed Director of Club England Team Operations in 2010. This role involves overseeing the Club England Team Operations Department which provides operational support to all England representative Teams both Men’s and Women’s.
Head of Off-Field Football Regulation
Jenni joined The FA in 2003 from The Standards Board for England. As Head of Off-Field Football Regulation she leads a team responsible for matters including The FA’s Anti-Doping Programme, off and on-field discrimination issues, media comments and social media misconduct, providing investigatory support to the Equality and Child Protection team and any other off-field regulatory issues. Since joining The FA, Jenni has played a key role in the complete revision of the Anti-Doping Regulations and the introduction of a sport-specific whereabouts regime for players and clubs. Jenni is a member of the UEFA Anti-Doping Committee and the UK Anti-Doping Independent Administrative Review Panel.
Head of Professional Game
Graham heads up the Professional Game Department of Football Services, reporting into Jonathan Hall. Since joining The FA in 1995 Graham has at various times had responsibility for FA Competitions, Registrations, Disciplinary, Players’ Agents and Refereeing. Graham is Company Secretary of the Professional Game Match Officials Ltd and has represented The FA at the Professional Football Negotiating and Consultative Committee since 1996. Prior to joining The FA Graham spent 8 years with The National Computing Centre selling IT services to the public and private sector.
England Women's National Coach
Hope was appointed as the first-ever full-time National Coach of the England Women’s team in June 1998.
An experienced international with 66 caps for her country and 35 goals, she was the youngest-ever England Coach and the first female. In 2002, Hope was awarded an OBE in the Queen’s birthday honours list and became the first woman to acquire the UEFA Pro Licence coaching award in 2003. Hope lead England to qualification for the FIFA Women's World Cup in China in 2007. After coming out of a group with Japan, Argentina and Germany - and being the only team to hold the eventual winners Germany to a draw - England reached the quarter-finals where they lost out to USA. In 2009, Hope led the England Women's team to the Final of the European Championship for the first time since 1984.
Head of National Game
Kelly is The FA’s Head of National Game. She is currently leading the implementation of the FA National Game Strategy which will invest £200 million into grassroots football over the next 4 year period. She was previously Head of Football Development, establishing the FA Football Development Department and delivering the FA Football Development Strategy 2001-2006. Prior to that she was responsible for Women’s Football. Kelly is a member of the UEFA Grassroots Panel and FIFA Women’s Committee.
Head of Corporate Affairs
Robert joined The FA Group in 2009 and as Group Head of Corporate Affairs has responsibility for public policy development, Government and political relations, international relations and Corporate Social Responsibility. A former political adviser to the Conservative Party, prior to joining The FA Robert worked as a corporate communications consultant to a range of clients including Microsoft, Diageo and Sky. An Accenture management consultant by training Robert is an enthusiastic sportsman in his spare time.
Business Development Director
David joined the new Wembley Stadium team in September 2007 as Events Director and the Board as an executive member in 2008. He became Group Events Director with increased FA responsibilities and moved into the newly created role of Business Development Director in April 2012. A former international athlete who represented Scotland in Track and Cross Country, David has extensive live event and estate management experience, having joined the stadium team from Wembley London Limited, the owners of the adjacent Arena and former conferencing and exhibiting facilities. He was part of the early project design team for the new Wembley Stadium and was actively involved throughout the demolition and construction phase as the key interface contact with the surrounding estate land. On joining the Stadium team, David led a team of 30 responsible for all aspects of the events staged within Wembley Stadium and the management of other FA events around the country. He was instrumental in securing the record breaking run of Take That concerts in 2011, and a key part of the team that secured the Champions League Finals in 2011 and 2013 and the eight days of Olympic Football during in 2012. In his new role as Business Development Director, he is responsible for negotiating with existing event owners to secure the events in the annual Calendar, researching opportunities for new events and developing other business opportunities, including the newly formed Wembley Stadium Consultancy.
Head of Marketing
Adrian joined The FA in November 2010, following ten years working at Procter & Gamble in sales and then marketing; with many glamorous roles from selling toilet rolls to cash and carry’s in Wembley, to selling Pringles to the Middle East and Europe and Africa.
Graduating with a Business Studies degree from Sheffield University, his education was supplemented by part-time jobs flipping burgers at McDonald’s, running the world’s longest roller coaster in a theme park and managing a team of 30 women at Marks & Spencer ladies fashion department.
A keen footballer, golfer and adventure racer, Adrian is passionate about getting kids active and specifically playing football.
Group Financial Controller
Simon joined The FA Group in July 2011 and leads the finance function which has a wide range of responsibilities including providing financial support to the business, monitoring and reporting the Group’s performance against strategic objectives, procurement, treasury operations and risk management.
He joined from Freesat, where as Finance Director, he was part of the management team that launched the free-to-air satellite platform in 2008. Prior to that, Simon was Group Finance Manager at Chrysalis Group and qualified as an Accountant with Andersen in 1999.