The Football Association Partner Programme
The FA Partner Programme runs for four years – from 1 August 2010 to and including the FIFA World Cup in Brazil in 2014.
It majors on the three core areas run by The FA:
- The England Team
- The FA Cup
- The development of the game in this country
The England team and The FA Cup each have respective Lead Partners and a three-strong tier of Supporters. All these organisations also support and actively associate themselves with specific development areas which help fulfil their own marketing objectives.
This also fulfils The FA’s remit to bring commercial funding to all aspects of the game, to develop the game for the benefit of all.
The England Team
The country’s national teams are sponsored by:
Lead Partner – Vauxhall
Supporters: Umbro and Mars
Suppliers: Carlsberg, Lucozade, Nivea and Marks and Spencer
The FA Cup
Lead Partner – Budweiser
Men’s Football Partner - Carlsberg
This includes the following 3 competitions:
- The FA Carlsberg Vase
- The FA Carlsberg Trophy
- The FA Carlsberg Sunday Cup
Small-sided Football Partner - Umbro
Community Partner - McDonald’s
Adult Football Partner - Mars
FA Skills Partner - Tesco