Sir Trevor Brooking - Director of Football Development for The FA, and Sheffield and Hallamshire FA chief executive James Hope-Gill were just two VIPs who attended the launch.

"The key for this event is to work with the local community - football is the national sport and probably bigger than it has ever been and we need to capitalise on its growth," said Sir Trevor. "Football can help with education, behaviour, discipline and physical conditions."

The BBC's Robin Morley coordinated the launch of the Junior Football websites across England in conjunction with the FA. He said: "It's a unique and complementary service provided by the BBC and the FA - with the assistance of the clubs it can bring coverage normally associated with the professional game to the grassroots level."

The BBC are keen to interact more closely with their local communities, and identified football as an area that touches the lives of millions, be it children or adults playing, parents and grandparents supporting, as well as those people who give up huge amounts of time to referee, or volunteer as league secretaries, club secretaries, coaches, etc.

The BBC's initial objective is to focus on junior club football, primarily up to Under-16 level, but also on refereeing, volunteering and also County competitions. Not only will the site encourage news and details of forthcoming events, festivals, coaching courses, etc from the County FA, but the BBC are hoping to encourage clubs and children to send in match reports of their games.

James Hope-Gill, Chief Executive of the County FA said "This is a fantastic additional means of promoting our work to a local and national audience. We are delighted to be working with the BBC on promoting junior football and all those involved. With the support of local journalists at the BBC, they can help make our good news come to life.

Click here to view the South Yorkshire Junior Football website!!!