UEFA today unveils a brand-new identity for UEFA Women's EURO 2022, which kicks off 500 days from now.
The 2022 edition in England promises to be the biggest women's football event in UEFA history, deserving of the fresh, open and contemporary look that reflects the strength, diversity and ever-growing popularity of the game. "We’re thrilled to share this new identity for the UEFA Women's EURO 2022," said UEFA chief of women's football, Nadine Kessler.
"This new branding brings a fresh look and eye-catching feel for the tournament as we begin the countdown to next summer. We can't wait to see this emblem across host cities, stadiums and television when the action begins in 500 days' time."
A tournament for everyone
Originally scheduled for 2021, the tournament was, like UEFA EURO 2020, postponed by a year. This guarantees increased exposure for women's football in a summer without other major football events.
As well as the new logo, extensive coverage of all 31 matches at UEFA Women's EURO 2020 will feature on free-to-air television, radio and online as 16 nations compete to be crowned European champions. This will ensure anyone, from committed or curious fans to the next generation of stars, can tune into the tournament and be part of the excitement.
"By moving the competition to 2022, we guaranteed that the biggest women's sports event in Europe receives the exclusive platform it deserves," Kessler said. "Alongside the English FA, we are confident of delivering a first-class tournament that will attract global attention and media coverage, leaving a legacy to inspire many more girls, and boys, to take up the game."
The opening match, on 6 July 2022, will take place at Old Trafford (capacity 76,000), with the final on 31 July to be played at Wembley Stadium (90,000), meaning England's national arena will host back-to-back men's and women's UEFA EURO finals in 2021 and 2022 respectively.
In another sign of the growing status of women’s competitions, the Video Assistant Referee (VAR) programme will be used throughout the finals for the first time.
UEFA's new ticketing portal is now open for fans to register for early access to tickets and stay up to date on all the latest information ahead of next year's finals.
REGISTER FOR TICKETING INFORMATION
How will the Women's EURO help develop the game?
UEFA launched its first dedicated women's football strategy, Time For Action, in 2019, setting out a five-year plan to develop the game, transform competitions and increase participation across Europe
Raising the status of its competitions is central to the goal of transforming public perception of women’s football.
Despite football’s temporary shutdown because of the Covid-19 pandemic, UEFA is already well on track to achieving the objectives and indicators for each of its strategic priorities.
"We are determined to capitalise on the progress we have made so far with our Time For Action strategy," Kessler said, "and this Women's EURO in 2022 provides us with the perfect opportunity to further raise the visibility of female role models within the game – a key success factor for inspiring the next generations across the continent to take up football as their sport.
"Despite the challenging times, women's football still has the potential to go from strength to strength. With the UEFA Women's EURO 2022 and a new format for the UEFA Women's Champions League next season, we have two huge milestones that will further accelerate the growth of the game. We can be truly excited for what lies ahead."