England's new lead partner is BT, with fans and football set to benefit from deal

Tuesday 04 Jun 2019
England's Ben Chilwell, Raheem Sterling and Declan Rice during training at St. George's Park

Grassroots clubs and England fans alike will benefit from a new partnership as BT become our exclusive lead partner for all England teams and the home of the national game, Wembley Stadium.

The ground-breaking five-year deal means football clubs in communities will receive more support, while BT and EE customers across the country could also receive exclusive England team match offers and tickets to FA events.

Both the Three Lions and Lionesses squads will sport the BT logo on their training kit this summer, as they compete in the UEFA Nations League and FIFA Women’s World Cup respectively, along with all development, disability and Futsal squads going forward.

The Lionesses at training, with their new BT training kit

BT’s sponsorship will also be brought to life across the national football centre at St. George’s Park and at Wembley with EE also continuing to be the main sponsor for the iconic venue as part of the deal.

“This is a great start to an exciting week for England football, with the Lionesses starting their World Cup campaign and the men’s senior team in the finals of the Nations League,” said Mark Bullingham, chief commercial and football development officer.

“We’re delighted BT will be our new lead England partner, encompassing our 28 England men’s and women’s senior teams, development teams, Futsal and disability teams.

Gareth Southgate and his squad head to Portugal for the Nations League this week

“Furthermore, I’m thrilled we have also extended our long-standing partnership with EE who will continue as principle partner of Wembley Stadium. We look forward to working with BT and EE over the coming five years, continuing our commitment to developing the game and bringing our fans and teams closer together.

“I’m really pleased that alongside Barclays and Boots this year, we can add BT to our growing portfolio of commercial partners.”

More details about the partnership will be revealed in the coming months and you can read the full media release via the link below.

Three Lions goalkeepers Jack Butland and Jordan Pickford

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By FA Staff