Wembley arch goes pink to support Breast Cancer Care

Wednesday 01 Oct 2014
Wembley Stadium's arch is lit pink to raise awareness for Breast Cancer Care
To launch Breast Cancer Awareness Month, Wembley Stadium connected by EE has turned its landmark arch a spectacular pink to support The Football Association and Breast Cancer Care’s new ‘Pass it on’ campaign. 

Together they aim to reach hundreds of thousands more people across the nation with the charity’s vital breast awareness message, while raising £500,000 to support women and men facing breast cancer.

To celebrate the arch going pink on 1 October, The FA has announced the historic England Women’s match against Germany at Wembley Stadium on Sunday 23 November will support Breast Cancer Care – the only UK-wide specialist support charity.

Breast Cancer Care will receive money from fundraising on the day while The FA, which launched the partnership at the start of this season and will donate £150,000 to the charity, will use the match to support the ‘Pass it on’ campaign across its platforms

As part of the announcement, The FA is extending its ‘early bird’ ticketing offer, allowing fans to buy adult tickets for just £10 and kids for £1. 

From Friday 3 October, adult tickets will be £15. Tickets are available from TheFA.com/Tickets.

Jacquie Beltrao

Last month Sky News's Jacquie Beltrao helped launch The FA-Breast Cancer Care charity partnership

Samia al Qadhi, chief executive at Breast Cancer Care, said: “What a great way to launch Breast Cancer Awareness Month! 

"The Wembley Arch is visible from thousands of homes across the capital, so we hope people will see it turn pink and remember how important it is to be breast aware.

"Early detection can save lives. We’re also really excited to hear that the England Women’s match will be in aid of Breast Cancer Care – everyone at the charity will be hoping the team is victorious!”

Greg Dyke, FA Chairman, said: “This is the first time the Wembley Arch has turned pink and it is a spectacular sight. 

"FA staff helped to choose Breast Cancer Care as our charity partner and we are looking forward to celebrating the partnership at the England Women’s match at Wembley next month. 

"By doing so, we will be able to get vital information about the warning signs of breast cancer and the support available to thousands of fans.”

To support he partnership go to breastcancercare.org.uk/passiton.

By FA Staff