Our Strategic Objectives
Our strategic plan through to 2024 aims to take The FA and English football forward with bold leadership and ambitious targets. Our vision remains to bring all parts of the game even closer together and leave a nation inspired. Our strategic plan has six game changer objectives:
- Win a major tournament
- Serve 2m+ through a transformed digital platform
- Ensure equal opportunities for every girl
- Deliver 5000 quality pitches
- Deliver a game free from discrimination
- Maximise the appeal and revenues of The FA Cups and Barclays FA Women’s Super League
Delivering these game changer objectives is supported by our eight serve objectives.
We believe that the best chance of achieving these objectives is with a healthy culture. At The FA, we live our PRIDE values in everything that we do:
Progressive - We embrace new thinking in the pursuit of continuous improvement
Respectful - We set the standards for respectful behaviour across the game
Inclusive - We champion and ensure that football is and will remain a game for everyone
Determined - We are tenacious and accountable to each other in serving the whole game and doing the right thing
Excellent - The very best outcome can only be achieved by sustained excellence in performance
Two world-class venues that are also places of work for the majority of our people.