On the 24th anniversary of Bobby Moore's death, England footballers past and present have backed a new campaign to raise awareness of bowel cancer symptoms.
The World Cup winning England captain was just 51 years-old when he succumbed to the disease on 24 February 1993. Since then, the Bobby Moore Fund for Cancer Research UK – The FA's current official charity partner – has worked tirelessly to fight the illness.
In the build-up to March's matches against Germany and Lithuania, a nationwide poster campaign featuring Harry Kane, Joe Hart, Gary Cahill and Jordan Henderson will be launched by the England Footballers Foundation, which celebrates its tenth anniversary this year.
In addition to these visuals, members of the original players’ committee that set up the England Footballers Foundation in 2007 have recorded a series of exclusive interviews to mark the tenth anniversary of the charity and support the Bobby Moore Fund for Cancer Research UK.
Frank Lampard, John Terry, Rio Ferdinand, Gary Neville, Steven Gerrard, David James, David Beckham and Michael Owen will explain why supporting Bobby’s legacy is still very important to them and why they are proud of the current squad continuing the work of the players’ foundation.
The Bobby Moore Fund for Cancer Research UK was set up by Bobby’s widow, Stephanie Moore MBE. Stephanie says: “It’s heart-warming that the England players continue to recognise Bobby’s achievements but there are also serious messages we need to get across in this new campaign.
“Bowel cancer is the second most common cause of cancer death in the UK with 44 lives being taken every day. Diagnosing the disease early is crucial and we urge men and women to visit bobbymoorefund.org to learn about the symptoms and get examined by their doctor.
“The BMF goal is simple: to bring forward the day when bowel cancer is cured. To do this we need public support and funds, just like the England players have given us over the last ten years.”
