The FA

A stronger community base

Sutton United say Emirates FA Cup cash has transformed the club for the long term

Friday 13 Oct 2017

Sutton United begin their Emirates FA Cup journey for the new season on Saturday, travelling to Paulton Rovers in the fourth round qualifying.

The National League club were one of the stories of the season last term, reaching the fifth round proper where they eventually lost to Premier League giants and eventual Cup winners Arsenal at their Gander Green Lane home.

Paulton Rovers v Sutton United
  • The Emirates FA Cup
  • Fourth round qualifying
  • 3pm, Saturday 13 October
  • Athletic Field, Paulton
  • Winners receive £12,500

After a Cup run which saw them beat Forest Green Rovers, Dartford, Cheltenham Town, AFC Wimbledon and Leeds United, they captured the imagination of the public and neutral fans from across the country.

And with the money raised from their Cup run, which included the FA’s prize and broadcast fund payments, the south London outfit have managed to transform their home stadium.

With a new home dressing room and an extended space for the visiting teams, the facilities for the players are now among the best in their league and it doesn’t end there.

Fans at Gander Green Lane now enjoy a better experience when supporting their team, with new floodlights, toilets, club shop and scoreboard added to the venue, with a new community and academy hub in the process of being added to that.

As the squad prepared for the trip west to Paulton Rovers on their 3G pitch at the venue earlier this week, chairman Bruce Elliott and manager Paul Doswell welcomed the Emirates FA Cup trophy to Gander Green Lane and explained how last season’s Cup run has helped the club become even more ingrained in the local community.

Bruce Elliott

Everything that came our way last season from the FA Cup run was a huge bonus for us and that’s why we’re managing to re-invest that money back into the club properly to give us a strong base within the local community.

We used to think of ourselves as a community club beforehand and we were, but the new facilities, added to the 3G pitch for which we’ve now almost paid for thanks to the Cup run, it’s transformed the club really.

It can be used 40-50 hours per week and there are people playing on it all day, every day and because it’s at the main stadium with good facilities, we keep getting people coming back and wanting to play on it again and again.

The juniors play on a Sunday morning and how good is it that they can play at a stadium like this? For the nine and ten-year-olds, the Sutton United juniors, what could be better?

It’s totally different behind the scenes now. When I chatted to Arsene Wenger at the game against Arsenal last season, I apologised to him about the size of the dressing room and he said: ‘Don’t worry, people forget that I came from a very small club in France where the dressing rooms were even smaller.’

So if we ever happen to play against Arsenal here again, they might be disappointed that the dressing rooms are larger!

As we were involved in the FA Cup run, amongst all of the ups and downs and the business of it, I always said that this what we wanted to do with the money so the decision was taken by the board to make sure it was re-invested to make the place safer and more welcoming for spectators in the future.

It did seem strange to look at the bank account and see that, for once, we had some money in there. The TV money and the prize money was unbelievable and by the time we added in all of the extras, it was a substantial sum of money.

When we did our figures, it looked close to a million pounds. There were a few expenses to pay out from that, but from an income point of view, the FA Cup brought in an amount that for a club of this level and a club which has always tried to run itself properly, it was unheard of.

It enabled us to do a lot of the jobs that we’ve wanted to do, but had never got to the top of the list. It’s still an ongoing project for us but a huge amount has already been done and there’s more to come.

This weekend, we head to Paulton Rovers for our first FA Cup tie of the season and it could be our turn to be the Cup upset, as we’re expecting a tough game. It’s away from home and they’ll be up for it.

I’ve spoken to their chairman and they’re expecting a good crowd and obviously we hope to get through, but they’ve done well to get to this stage and nobody reaches this round without something going for them.

Who knows, it could be Paulton Rovers repeating what we did last season, so we’ve been preparing as professionally and normally as we usually do to make sure we’re not the victims on Saturday and we get through to the first round proper.

The FA ;

Paul Doswell (Manager)

The boot is on the other foot for us on Saturday, as we’re probably seen as big favourites to win and Paulton are the underdogs.

Last year, we got through almost every round on the back of being underdogs, starting against Forest Green in the first round when they were flying and the best team in our league, then we scored a last-minute winner at Cheltenham and it was one of those magical stories that just kept on going.

To get through in the way that we did with victories over local rivals Wimbledon and then to beat Leeds United and do so well against Arsenal, it was just magical.

What we did last season will be an inspiration for every non-League club in action this weekend and the journey we had was a once in a lifetime experience. I don’t believe you could repeat that.

But we’ve got to make sure on Saturday that we’re not the victims of a Cup upset ourselves and I’m fully aware that it could well happen in the FA Cup.

This season, our target as a club is to see if we can get through to the first round proper and if we do that, we’ve reached our target as a team.

From there, you just try and win each game as you go but it would be a failure for us in footballing terms if we don’t get to the first round. There’s no thought that we deserve to be in any round this year as a result of what we did last time.

What is most pleasing though, is seeing the changes here. We’ve managed to invest the money from last season properly, we’ve almost paid the loan off for the pitch, we’ve got new floodlights, dressing rooms and we’re going to have a new academy pavilion so the club’s proved that it’s capable of spending its money wisely.

We’ve had 100 academy children on the pitch just this morning, we have 40 teams now with the girls and ladies teams, the disabled teams and the junior teams, so to have that many teams representing the club from this ground is brilliant.

On the playing side of things, I’m in a different situation to most managers as I sponsor the club and don’t get paid here, and that was well documented last year.

But we have managed to increase the budget on the playing side to keep a squad of 20 players as opposed to 16 last season, something else which the Cup run allowed us to do.

By Nicholas Veevers Content Manager - FA Owned Channels