Martin Glenn believes the new FA Women’s Super League campaign will be the most exciting to date.
The 19 clubs are gearing up for season six which gets under way on Wednesday 23 March.
And The FA's chief executive cannot wait for things to begin.
Glenn said: “I have made women’s football a key part of our new strategic vision and we are determined to continue boosting fan numbers and player participation at every level.
“Of course, The FA WSL is the pinnacle of our club game and is our best way to inspire new interest.
"We are investing more in promoting the league and the clubs are also doing much to develop their players, invest in good facilities and provide the framework for success.
“This promises to be the most intriguing season yet and hopes are high for another year of great progress.”
The league was expanded two years ago to incorporate a second division, and this year FA WSL 1 has increased from eight teams to nine – with Doncaster Rovers Belles and FA WSL 2 champions Reading coming up in place of the relegated Bristol Academy.
Last season saw Chelsea win the top division for the first time, while Manchester City claimed the second Champions League spot.
The Blues will travel to Donny Belles for their opening match on Thursday 24 March, and the match will be broadcast live on BT Sport.
Glenn added: “In 2016, nine teams will go for top-flight glory, while a further 10 sides will be looking to take the crown – and secure promotion – in the second tier.
“With the Doncaster v Chelsea game live on BT Sport it is a great opportunity for anyone yet to experience The FA WSL to see it for themselves at first hand, especially with no senior men’s matches due to be televised that night.”
He continued: “We have been delighted by the rapid growth of the women’s game, no doubt fuelled by the Lionesses’ achievements last year and this has translated to The FA WSL.
“Record attendances, improving TV audiences and the presence of stars like Steph Houghton, Fara Williams and Eni Aluko all bode well for the season."