Emirates FA Cup Presents combines the heritage of football's original knock-out Cup competition with the design passions of the UK's most exciting streetwear brands.
Presenting two exclusive kit collaborations with Manchester-based label and creative collective Gramm. and London designers Jehucal, we bring each designer’s story to life.
Crafting a limited run of kits inspired by the local communities that have fuelled their evolving contributions to UK streetwear, whilst exploring the love they have for the beautiful game and its influence on their journey, each brand has assembled a starting eleven squad of star players to showcase their kit, championing the designers, creators, friends and family who’ve been pivotal to their success.
Hailing from Manchester, Gramm. is now synonymous with the leading edge of music and style culture in the city. Founder AK assembled a collective of designers, musicians, artists and creators to fuel a highly collaborative and community-based platform that goes way beyond the brand’s sought after apparel drops. Gramm. sponsors their own local football team, holds a DJ residency on the coveted RinseFM and promotes HABITAT, the weekly club night that provides a crucial congregation space for the community that sits at heart of everything they do.
“From the city where the streets remain hot when it rains. A portrait of the ups and downs, a selection of past and present. Community is everything. Made in the rain. 0161.”
London-based clothing and accessories label Jehucal was founded by Emay, aka EMAY4K in 2016. Existing between the realms of sportswear and luxury, the brand has built a staunch following of loyal supporters eager to be the first to get hold of limited drops and timeless designs that deliver on Jehucal’s ‘Till Forever’ ethos. Of Nigerian heritage but born and bred in Newham, east London and later raised in Hertfordshire, Jehucal’s approach is very much influenced by Emay’s personal journey, exploring themes of difference, identity, community and success.
“I created JEHUCAL so I can finally have full control over my life, my income and be able to produce the clothes I wanted and turn the name I was once mocked for into my success story. Welcome to Till Forever, you are now a part of the journey.”