Every year the Football Association invest more than £100 million into the game at every level, from international football to grassroots. Without the income generated from commercial activity such as sponsorship, licensing and merchandising, this would not be possible.
Brand abuse and counterfeiting negatively affect the revenues we can generate, and therefore the monies the Football Association can invest back into the game.
We therefore take the protection of our brand seriously and have implemented a brand protection strategy to tackle the issue of counterfeit merchandise and brand abuse.
What is brand protection?
Brand Protection is the action we take to prevent those persons or organisations from using our intellectual property rights without permission. Amongst other rights, the Football Association own and have invested in a range of trade marks that are registered throughout the world. Only our official partners, sponsors and licensees are authorised to use these marks.
What is counterfeiting?
Counterfeiting is the deliberate attempt to deceive consumers by copying, manufacturing and marketing goods bearing well known trade marks. We are proud to have such passionate fans who follow us across the globe and who wear the Three Lions badge with pride to show their support. Unfortunately, this loyalty is sometimes exploited by individuals and companies who unofficially use our name, image and marks to sell and promote their own products.
Our Intellectual Property Trade Marks
Our trade mark portfolio includes registered protection over the following logos: