The FA and Continental Tyres today announced the extension of their partnership to September 2021.
This renewal will see Continental Tyres reach their 10-year milestone of continued support of women’s football in England since first signing as a founding partner of The FA Women’s Super League.
Under the extended agreement Continental Tyres remains the official tyre partner of the England Women’s Senior Team and continues their uninterrupted role as title partner to The FA Women’s Continental League Cup since the inaugural competition in 2011.
The FA’s head of women’s marketing and commercial, Marzena Bogdanowicz, said: “We are delighted that Continental Tyres has chosen to continue to partner the women’s game in England.
“Since they first supported women’s football huge strides have been made on and off the pitch and they’ve been an integral part of The FA’s journey to grow the game.
“Following the record crowd at Wembley Stadium on Saturday, the future is very exciting and we’re delighted that Continental Tyres will be a part of it.”
With a focus on performance and safety both on and off the pitch, the partnership will encourage and educate fans to “Get to the game safely”.
As the Lionesses prepare to host UEFA Women’s EURO 2021, Continental will be providing info for England fans and insight into the Lionesses and their preparations for the tournament.