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Working with the media

If you’ve been tasked with getting your club or team some media coverage, then this is a great place to start. These tips will help you understand how journalists work, how you can approach them to cover your club and access a handy press release template.

Photographs

Taking action and still photos can be a difficult skill to master, but these tips will help you to improve your still and action shots so they’re good enough for use in print and online. We will also guide you through safeguarding children matters.

Club profile

Your club media officer needs to understand everything about your club – from the key personalities, to the number of teams it offers – if they are to represent you to the media effectively.

Club media officer

Understand the skills required and the ins and outs of the role to ensure you get the right type of volunteer to help your club hit the back pages. Then direct them to this handy guide to find out what their role entails and take a look at the downloads which can help make their life that bit easier.

Contact list

Check out how our tips on building your contacts list of local media so you’ll develop a great relationship and can make it easier to get coverage. If you don’t already have one, developing a contacts list is the first thing your media officer should do before beginning the big sell.

Case studies

Don’t just listen to us, we’ve searched the country for stories of clubs and leagues who are hitting the headlines.. Read how a local youth league has netted a partnership with its local radio station to receive regular coverage of grassroots football every week.