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Sponsors


Getting a local sponsor will be a huge victory for your club, but it can be difficult to know where to start. Read through our tips on understanding how to approach businesses to get behind your club and, just as importantly, what you need to do to keep them in the long-term.

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Free stuff


For some local shops and businesses, sponsorship is too expensive, but they may be willing to have a contradeal providing goods or services in exchange for club benefits. While it won’t be cold hard cash that your club gets, you’ll make a difference to your bottom line through cutting your outgoings.

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The hard sell


If you’re looking for sponsorship, you’ll need to consider what you have to sell, which businesses you should target, how you present your club opportunity and finalising a deal with a legal contract. Check out our tips on assessing your club assets and showcasing them in the best way to make a great impression on local businesses.

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Funding


It’s not all about getting a big-money sponsor in to help fund your club’s work, there are many grants and charitable funds available to support worthy causes such as increasing sports participation. Find out what grants are available to football clubs from local authorities and business, to national schemes and Sport England here.

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Case studies


If you want to understand how these tips and guidance can really make a difference to your club, then listen to others who have already given it a go at their club. Read how grassroots clubs are finding innovative ways to bring in money through sponsorship, fundraising and selling tickets to top-level matches.

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