Any club will know you have to make the most out of your assets to take the advantage. It applies off the pitch too. The FA Charter Standard Award may not sit in your trophy cabinet, but it’s a prized honour that will make your club stand out from the crowd.
1. Show the logo and be proud! Add it to your website, newsletter, match programme and all correspondence with parents. Why not add a line or two at the bottom of letters or a page on your website to explain what the Award means? Why not talk about your FA Charter Standard award at the club’s end-of-season presentation evening? This is the time when you get most of your members together in one room and you have the chance to talk to them before presenting the prizes.
2. You can make sure every team showcases your FA Charter Standard Award by wearing a Charter Standard badge on their kit. Click here for more on official goods.
3. Ensure your local community knows that your club has this recognition. If you have your own ground, add the logo to any signage at the entrance and use the plaque at the clubhouse/changing facility. For example: ‘Welcome to the home of Kingston Juniors FC, an FA Charter Standard Club’. Ensure any local listings of your club – on websites or schools posters – feature the logo or a description in words.
4. Use the logo when approaching local companies for sponsorship. It will give them reassurance that you are a respected club with a quality, safe football offer. Mention the Award gives you recognition from your County FA and The FA.
5. Contact the media if you’ve just been awarded FA Charter Standard status, have moved up to Development or Community Club level or have reached a milestone of five years in the programme.