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The Back Pages


In this section, you will find helpful tips on how to get your club into the back pages. Our guides range from explaining the role of a club media officer to advice on how to deal with the media, from netting your club some regular coverage to getting the best from your football photography. There’s also a handy press release template and learn from a league who’s scored a blinder with a new radio show.

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Club Crests


Your club’s reputation isn’t just about how you play on the pitch, it’s based on how you look off it too. It’s important that you can talk a good game and that look good too. Here you can find support to develop what you stand for with your club’s ethos and values, make the most out of your link to The Three Lions through Charter Standard and Respect, and even redesign your club badge.

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Sponsorship


It’s hard in this economic climate to bring in a big-money sponsor, so you have to get your pitch right and make sure you bag a winning partnership. Here you can learn about different ways to bring in some much-needed cash. from funding grants to supplier deals and the ultimate prize – bagging yourself a club sponsor. But it’s not all about getting the partner, it’s about making sure you keep them happy and set-up a long-term relationship to benefit your club.

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Going For Promotion


Making your club famous within your local community and building up your membership will have major benefits, but it’s not always easy to know where to start. You’ll need to consider whether you want to have a presence online for your club, whether it’s your own website or using social media. Then you’ll need to consider the more traditional means of promotion, such as posters and flyers. Take a look at our simple guidance notes to help you increase awareness of your club.

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Downloads


We asked you what you needed to help promote your club and bring in some money, and this is what you wanted: easy-to-use, adaptable templates with guides on how best to use them. Here you will find a whole suite of information and templates to help you. From posters and flyers to promote your matches and events, to tournaments organisation guides, from newsletters for communicating with your members and partners to sales presentations, we’ve got it covered.

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