England’s Euro 2004 campaign helped them to score the four most-watched sports broadcasts over the last year.
England’s roller coaster campaign at Euro 2004 helped them to score the four most-watched sports broadcasts over the last year, creating a summertime feel good factor that delivered an economic boost for the whole country.
In total, the Three Lions accounted for half of the top ten sports broadcast for the year between July 2003 and June 2004, with their tournament games taking the top four spots, while their qualifying match against Liechtenstein took ninth place.
England’s group games at Euro 2004 attracted an average of 16.7 million viewers, up from 16 million viewers during Euro 2000.
Watched by 18.2 million people, England’s dramatic 4-2 win against Croatia, including a dazzling display by Wayne Rooney, helped their final group match to attract 400,000 more viewers than their win against Germany, four years earlier.
That audience was beaten six days later by England’s quarterfinal game against Portugal, which was watched live by a total of 20.7 million people that night.
England were the tournament’s biggest media draw, the figure of 368 accredited journalists was greater than any other team in Euro 2004 and their press conference before the first game against France was attended by a record 365 members of the media.
The Team’s performances helped to generate a feel-good factor, worth an estimated £200 million*, for the whole country.
Success on the field also delivered a boost for the grassroots game, driving sales of approximately 20 million licensed England products, including nearly half a million footballs. The FA reinvests its licensing income for the benefit of the game at every level.
THE TOP TEN SPORTS PROGRAMMES, JULY 2003 – JUNE 2004**
* British Retail Consortium
** Sponsorship Science