The Football Association Partner Programme
The FA Partner Programme runs for four years – from 1 August 2006 to and including the FIFA World Cup in South Africa in 2010.
It majors on the three core areas run by The FA:
- The England Team
- The FA Cup
- The development of the game in this country
The England team and The FA Cup each have respective Lead Partners and a three-strong tier of Supporters. All these organisations also support and actively associate themselves with specific development areas which help fulfil their own marketing objectives.
This also fulfils The FA’s remit to bring commercial funding to all aspects of the game, to develop the game for the benefit of all.
The England Team
The country’s national teams are sponsored by:
Lead Partner - Nationwide Building Society
Supporters - Umbro, Carlsberg, National Express
The FA Cup
The world’s oldest and most prestigious club Cup competition is sponsored by:
Lead Partner - E.ON
Supporters - Umbro, Carlsberg, National Express
E.ON are also the Lead Partner for The FA Women’s Cup and FA Youth Cup.
Development Areas
Men’s football partner - Carlsberg
This includes the following three competitions:
- The FA Carlsberg Vase
- The FA Carlsberg Trophy
- The FA Carlsberg Sunday Cup
Small-sided football partner - Umbro
Community partner - McDonald’s
FA Learning partner - McDonald’s
Schools partner - E.ON
Disability football partner - Nationwide Building Society
Girl’s and women’s football partner - Tesco
The overall structural approach taken by The FA in the 2006-10 Partner Programme has resulted in significantly increased levels of commercial income, which in keeping with our ‘not-for-profit’ status, means greater levels of funding can be invested into our national sport at all levels.
The FA's Licensee Contacts