A spokesperson for Pepsi said: "Pepsi has a good relationship with the FA and has been a proud Partner of the England team for three years but we have decided not to renew our sponsorship beyond 2006.

"We will continue our fruitful collaboration with the FA and Team England right up to the end of this year’s World Cup.

"Pepsi remains committed to football and will be reinvesting its resources into an exciting new strategic platform for football activity in the UK, the details of which will be revealed in due course."

FA Group Commercial Director Jonathan Hill said: "We respect Pepsi's decision and remain absolutely confident the recently announced FA Partner Programme will go from strength to strength with a combination of new and existing partners.

"This announcement was not unexpected and we are now keen to progress our strategy of focusing on the sports energy drink market for The FA moving forward.

"The FA will be making further sponsorship announcements in the near future and thanks Pepsi for their support of The FA over the last three years. We wish them well with their future activities."