NIVEA for England

The Football Association today agreed a four-year deal with NIVEA FOR MEN to become the Official Men’s Grooming Supplier to the England football team. 

NIVEA FOR MEN’s comprehensive range of grooming and skincare will be aligned with the England football team in a multimillion pound deal that lasts until 2014.

The agreement with The FA means NIVEA FOR MEN will be supplying the England football team with grooming products for the changing room.
 
As the UK’s number one brand in male facial skincare, NIVEA FOR MEN are well placed to provide grooming kit to the England football players, including their high performance Q10 products that revitalise the skin. Fans’ grooming routines will also benefit from the association with the England football team through Three Lions Crest NIVEA FOR MEN grooming gift pack sets.

Homing in on players’ routines and the work that goes on before a game, NIVEA FOR MEN have adopted the concept of 'Preparation is everything' to communicate the benefits of looking after your skin with a care regime.

Beiersdorf Managing Director Ralph Gusko said of the announcement: “We are very proud to be the Official Men’s Grooming Supplier to the England football team, as everyone in the country will be watching these players in South Africa. 

"While only one in five men claim to moisturise everyday, this association with the England football team aims to make male grooming more accessible. We know, preparation is everything - on the football pitch or in the bathroom.  We wish the England team all the luck in the world now and in the future!”

The FA’s Head of Sponsorship Peter Daire added: “NIVEA FOR MEN is a quality brand with a football pedigree. Their deal with us takes this to a new level and a direct association with a premium property like England is well suited to their ambitions. We welcome them on board as a long term partner.”