What's in a name?

It started with GOAL: Building a better future for football. The idea was simple. An accessible, recognisable brand name that pulled together The FA's work on child protection, ethics and sports equity.

Equity and ethics are coming soon, but the family of child protection resources is being rolled out. And they will all go under the title Child protection and best practice. And, by the way, as a title it should always be in bold with a capital c.

The message is in the title.

It means moving away from some of the resource names that have been in use but, in the long term, it means all The FA's child protection work is easier to understand. Branding If something is worth doing, it's worth doing properly. That's why Goal was developed and guidelines established for its use. And that's what we want to encourage. Greater usage for a brand that's modern, dynamic, simple and inspirational.

Guidelines.

We're proud of the Goal logo and what it stands for. That's why we want to make sure it's used, but used properly. So any use of the logo has to be done with the permission of The FA through its communications partners, The Media Group.