New name, same degree of difficulty.

The First Division is now known as The Championship but Wolves, Leicester and Leeds will find out that bouncing back to the Premiership at the first time of asking isn't as easy as it used to be.

West Brom managed it last season but West Ham and Sunderland failed. Clubs like Ipswich and Derby are hoping it will be a case of third time lucky getting back to the top flight.

At least Wolves have managed to keep the bulk of their squad together despite Henri Camara's decision to join Celtic. In Paul Ince, they have a leader who will keep everyone focussed on the job.

Leicester and Leeds have seen their squads decimated since May. Muzzy Izzet, Paul Dickov, Ricardo Scimeca, Marcus Bent and Les Ferdinand have all left

The Walkers Stadium while Mark Viduka, Michael Bridges, Danny Mills, James Milner and Alan Smith head the Elland Road exits.

West Ham will fancy their chances after missing out in the play-off final last time out particularly having added the quality of Sergei Rebrov. While don't rule out Joe Kinnear's Nottingham Forest with England under-21 defender Michael Dawson set to add to his reputation.

Bookies Favourites: Wolves  - Dave Jones has kept a steady ship and the return of Joleon Lescott after missing last season through injury will make them hard to beat

Golden Boot Contender: David Connolly - David Connolly has never played in the Premiership but is lethal in the lower leagues as Leicester City hope to discover after signing him from West Ham

New Arrival: Sergei Rebrov - hasn't shown English audiences the firepower he displayed alongside Andriy Shevchenko in the Champions League but West Ham believe they can succeed where Spurs failed

Manager to watch: Steve Cotterell (Burnley) - Back in the hot seat after taking a couple of wrong turns, most notably his decision to join Howard Wilkinson at Sunderland. He is still regarded as an outstanding coach and this is his big chance

Player to watch: Richard Chaplow (Burnley) - Chaplow has just signed a four-year deal with Burnley and plenty of Premiership mouths are watering. Should be an important part of Peter Taylor's under-21s

Something to prove: Luke Chadwick (West Ham) - Fergie's Fledglings don't always make it at Old Trafford but Alan Pardew liked his style when they were together at Reading and the Upton Park crowd have always appreciated ability and flair

Tasty match-up: Reidy v Sunderland - Opening day of the season and Peter Reid's first test as Coventry manager is a clash against his former club. It's live on TV as well

Dark horses: Nottingham Forest - Once Joe Kinnear arrived, there was never any danger of Forest dropping. Now the wily old fox will have his ambitions set on promotion, possible if David Johnson finds his goal touch