England footballers look to raise more awareness for charity partners.
The Team England Footballers Charity has launched a new campaign to raise awareness for their charity partners: WellChild, The Bobby Moore Fund, the PFA and the Outreach Programme.
The campaign, ‘Together We Are Stronger’ (as seen above), will be used across the country in the media and on advertising billboards in the run up to this year’s World Cup.
“We came up with the idea of us standing alongside our charity partners to give them visibility and a voice at a time when the country is getting into World Cup gear and looking towards the team,” said Steven Gerrard.
‘Together We Are Stronger’ follows the 2009 imagery campaign entitled ‘There is Moore to know’ that was devised by the players to help the Bobby Moore Fund raise awareness of bowel cancer, the disease that killed Bobby Moore aged just 51.
“Forty-four men and women die of bowel cancer every day, but eight out of ten cases can be treated successfully if detected early enough. We want to keep raising awareness of this disease, to help save lives,” said Rio Ferdinand.
The players’ message also reaches out to the fans, whose support is crucial in the lead up to, and during, the World Cup tournament.
“We want to let the fans know that we’re pulling together in the right direction and we need their support. ‘Together We Are Stronger’ is a superb message to send out before the World Cup because for us to be successful in the summer everyone needs to stick together – the players, the manager and the supporters,” said Gerrard. Click here for more information on the Team England Footballers CharityWhat the players say:
“Contrary to what some people think, we’re not living in a bubble and we do want to help people but you don’t always hear about it. Meeting Tia who is representing Children’s Hospices UK was an absolute pleasure for me. What a fantastic young girl she is.”John Terry
“On a personal level the charity that I feel particularly strongly for, partly because of the fact I play for West Ham, is the Bobby Moore Fund which is a tremendous charity bringing good out of a really difficult situation.” Robert Green
“It’s not just about playing football for us, we realise we can use our status to improve people’s lives and we’re making sure we use our profile in a positive way to help make a difference to individuals and organisations across the country. Jimmy Greaves is a legend and I am proud to stand by his side in this campaign where he is representing The PFA. Much of the work we do with The PFA goes on behind the scenes but it’s important to support others in the game who are less fortunate that ourselves.”Gareth Barry
“Campaigns like this and the charity work we do means the world to us to be honest and we’re proud of what we are achieving off the pitch.”Jermain Defoe