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Men's Senior Team

Then and now...

Dave Watson is the only outfield player to win England caps with five different clubs - Sunderland, Manchester City, Werder Bremen, Southampton and Stoke.

He played 65 times for his country but never in the World Cup, making him the most-capped England player not to have taken part in the biggest competition of all.

Rather than go into management or media, Watson formed his own company and books personal appearances and media slots for more than 350 former players.

You played in arguably the most famous cup final of all, when Sunderland beat Leeds in 1973.

I am still reminded me of a lot, it’s true. Sunderland were a Second Division team at the time and I didn’t realise what significance it would have on my career. Three months after the final, I was in the England squad which was a dream come true.

Now - Tell us what you do now, in a sense it’s still involved in football

That’s right, I have a sports marketing business built around booking former players, for golf days, media work and personal appearances. We’ve got about 350 ex-players on our books and done work recently for Ray Wilkins, Terry Butcher, Bryan Robson, Matt Le Tissier, John Salako, Gary Pallister, people like that.

Work comes in for the 1966 team as well. Two-and-a-half years ago I did a special cruise which took them out to the Mediterranean and Madeira!

Then - What part of your career do people ask you about the most?

The Cup Final, yes, but that was 30 years ago now and I only retired in 1985 so people talk about the League Cup win for Manchester City, playing against Maradona, winning 65 England caps, playing in Germany. All cherished memories.

Now - Most ex-players become managers or media pundits. How did you became a businessman?

I used to introduce people in business and one day somebody asked me to organise a corporate football match with ex-England internationals. So I got together people like Steve Coppell, Ray Wilkins, Paul Mariner and myself from England, and Scots like John Robertson and Archie Gemmill. That was in 1987 and I got so many requests from the players to do other things, I knew I had hit upon something.

Then - Which England games stand out in your memory?

We took some big scalps. Argentina came to Wembley as world champions in 1979 and we beat them 3-1. There was a lot of fuss about this new kid Diego Maradona. He was just a kid - 19 I think - and we managed to stop him running riot. We also defeated Italy 2-0 at Wembley but they still qualified ahead of us for the World Cup.

Now - Who is your favourite after-dinner speaker?

Depends on what you are looking for. Frank McLintock (ex-Arsenal and Scotland) is pretty good and pretty clean, Frank Worthington isn’t bad, he has a few stories from his time in the game. Ron Harris is entertaining as well.

Then - You hold an unwanted record of sorts, nobody else has played 65 times for England and not gone to a World Cup. But you were pretty close.

I played in six of the eight qualifiers for the 1982 World Cup and got left out for the finals in Spain. It was a shattering phone call from the manager Ron Greenwood.

He had told me the week before I was going to the World Cup but then rang me to say he was sorry but he was going to take Steve Foster. That got me more than anything, Steve had only played one and a half games. Phil Thompson and Terry Butcher were first-choice but I was distraught not to go at all.

Now - Which former England player do you get most requests for?

I would say Bryan Robson. He was in big demand but he’s recently taken over at Bradford City and has had to cut down on the corporate jobs.

Then - Out of all your clubs, which one is the one you follow closest now?

Manchester City is the club I am associated with really; I have a great relationship with Man City - they are my team - I will watch them four or five times a season, I am always a guest of the board.

Winning the League Cup in 1976 with City was one of the highlights of my club career. All my time at City was good until the last three months when it was on the cards I was leaving; and that was only to do with a falling-out with the new manager Malcolm Allison.

Now - Any strange requests?

Not strange, but we get the odd optimistic request about Eric Cantona and Johan Cruyff. I try to explain they will need deep pockets to get one of those type of guys.

Then - After Man City, you went to Germany - one of the first English players to go.

Kevin Keegan was at Hamburg and I went to Bremen but I didn’t last long. I played about 10 pre-season games but in our second Bundesliga match against Munich 1860, I was sent off for pushing someone. Their player Bitz had already headbutted me, missed and got me in the chest. The next time he tried to headbutt me, I pushed him - and got a 12-week ban.

Now - What was the last thing you set up?

It’s still to be confirmed but Craig Burley might be doing some commentary work for Channel Five. He left Dundee recently because of their financial situation and there seems to be a bit of interest in him to do media work although I’m sure he would like to be back playing football at some point.

Then - Why didn’t you last long in Germany?

When I got the ban there was some protest because Bitz was well known for getting people sent off. The club said they would support me but then the German FA fined me five thousand Marks, and the club also fined me the same amount! I had an argument with the coach and a month later I decided to leave.

I went to Southampton having played just two league matches. But I’m not forgotten, somebody has just sent me a book about Bremen’s history and there are four pages on me with a big picture of me pushing this feller Bitz.

Now - Which of your former England team-mates are on your Christmas card list?

Lots really, I’ve stayed in touch with the group I played with like Trevor Brooking, Ray Wilkins and Paul Mariner. I speak to Terry Butcher nearly every week, he was my replacement in the England team. He is a mate and we give him quite a lot of work as well.